You can
innovate
in just
30 minutes!

Learn How

Making
America
Innovative

About Ken Cooper

Become an
Innovation
MVP!

Free Email Course!

30 Minute Innovation

You know that you should be innovating. Everyone knows. But how many have a proven method that they use regularly, to innovate again and again? Very few.

Innovation isn’t a genetic gift. It’s a practice that can be taught and learned. Once you learn how, you can transform your life, your work, your industry, and create exciting new futures that don’t currently exist. Anyone, including you, can learn 30 Minute Innovation, and use it again and again, for sustained success and profitability!

30 Minute Innovation uses the principles of intensity training, together with a proven process to identify opportunities and transform them into real projects, with real outcomes, in as little as 30 minutes, much like panning for gold.

   Get started today with 30 Minute Innovation by signing up for our free email course, “Become an Innovation MVP!” You’ll learn why Mark Cuban invested a million dollars in BeatBox Beverages, and how you can apply the same principles to transform your own situation!

Become an Innovation MVP!

Free email course!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

About Ken Cooper

Ken is the creator of 30 Minute Innovation. As a digital consultant, Ken has led change in some of the most disrupted industries of our time, especially magazine and comics publishing. He has worked with major national brands including the St. Louis Cardinals, Dark Horse Comics, Warner Bros, DC Entertainment, and Marvel Entertainment. He distilled the best practices of the most innovative teams and individuals into the 30 Minute Innovation method.

Learn Mark Cuban’s Million Dollar Innovation Secret

Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks, knows an MVP when he sees one. 
 
Cuban made Shark Tank history when he invested a million dollars in BeatBox, a small startup beverage company from Austin. The product was far from earth-shattering. BeatBox produced inexpensive fruit punch style wine, packaged in cardboard, printed to look like an 80’s boom box. Kevin O’Leary spat out his sample, muttering that it tasted like something that rhymed with “spit.” Cuban, nevertheless, saw an MVP.
 

Why Mark Cuban Invested $1 Million In This Boxed Wine Company On ‘Shark Tank’

When investor Kevin O’Leary takes a sip of BeatBox Beverages’ neon Blue Razzberry Lemonade on the latest episode of ABC’s hit show “Shark Tank,” he flatly proclaims, “This tastes like sh–.” But even though he would rather enjoy a fine Merlot than the entrepreneurs’ fruity boxed wine, O’Leary concludes with the rest of the Sharks that BeatBox is on the verge of something big.

After the Shark Tank episode aired, I was at a gathering with other entrepreneurs. They scratched their heads, pondering what just happened. After all, there wasn’t anything exceedingly innovative or universe-denting about the product. Yet Cuban went “all in.”
 
M is for Mantra
While the other Sharks sharpened their pencils and calculated their usual valuations, Mark Cuban wrapped his head around the real value–especially the value that the customer was actually buying. “You guys don’t sell wine,” he said. “You sell fun!” Mark Cuban had invested in a mantra.
 
It’s Not Over
Cuban’s million dollar investment in 2014 was a huge victory for BeatBox. However, it proved to be just the beginning of an innovative journey that is still being written. Like any MVP, BeatBox has experienced both peaks and valleys. Ultimately, the same innovative principles on which they were founded have guided them through the valleys and upward to the sustained growth that they are experiencing today.
 
Become an Innovation MVP
BeatBox is a true innovation MVP. Our free email course, “Become an Innovation MVP!”, reveals the three essential principles that launched BeatBox, convinced Mark Cuban to “go all in” with a million dollars, and guided the BeatBox team to success.
 
   In our free email course, “Become an Innovation MVP!”, you’ll learn about how BeatBox was founded and grew through the ups and downs to achieve and sustain success. Most importantly, you’ll receive practical steps with each lesson to transform your own situation and become an innovation MVP!
The principles described in this course apply to individuals, teams, startups, and established organizations. Each lesson contains actionable steps that you can use immediately to transform your situation. I guarantee that you will get much more than you pay for with this FREE email course!    Sign up below:

Become an Innovation MVP!

Free email course!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit