Some of the greatest untapped sources for innovation are trends. Even though a never-ending wealth of opportunity lies ready to be discovered in trends such as technology and demographics, most often, when someone wishes to innovate, he or she looks inside to his or her own ideas.
However, the surest opportunities for innovation lie outside of us, waiting to be exploited, in the form of trends. Why are trends so valuable? Trends are indicators of change, and change brings opportunity!
Mindful and systematic
We all live in the same world, and we all see the same trends. Why is it that some innovate while others don’t? It’s because innovators are mindful and systematic. They are mindful enough to identify opportunities, and, most importantly, they are systematic enough to have a system to turn them into reality. A great method that is both mindful and systematic is 30 Minute Innovation.
It ’s not either-or. Don’t disregard your own ideas to chase after trends. Reinforce your ideas with trends for a powerful combination!
Check out this great article by Jeffrey Phillips in Inc.: